Marketing should be simple, easy and we dare say fun.
At the same time, an effective marketing, promotions, or publicity program means serious business.
As we explained earlier, marketing uses creative solutions to make that phone ring, or customers walk through that door or click-throughs on your E-commerce site.
Simplicity is key!
Your new customers, fans or clients will appreciate it.
It doesn’t matter if you live in Dallas, TX or New York City, NY – keep your design simple, your communications should make sense, your promotions should be clear and uncomplicated – i.e. do not make your customers do back-flips to get their discounts.
If your email marketing campaign sounds and looks more like a court summons than a customer-friendly promotion, then you most likely may lose that customer.
What do you think? Please share your comments or questions with us. We want to hear from you.