Be business and marketing ready for the new year ahead. Some marketing activity does take some time to show results, so start NOW!Continue reading
Network Like You Mean It …
Building your network, networking, connecting with other professionals or employers, whatever you want to call it, networking is an essential part of growing your business. Network like you mean it!Continue reading
“Se habla Español!”
Hispanic collective consumer buying power is more than $1.7 Trillion dollars. And that’s just in the U.S. Wouldn’t you like a slice of that economic pie?Continue reading
Another App? More Software?
Excerpt: Today it’s TikTok© and WeChat©, tomorrow these will be replaced by a newer and shinier object which will keep us distracted and occupied. Some lament, to waste more of our time.Continue reading
Welcome to our New Client!
Grow your business now!Continue reading
Content or Design – Which comes first?
How do you take your eggs? Scrambled, over-easy, sunny side up?Continue reading
We Will Get Through This, Together
It’s about people and how we treat each other.Continue reading
Keep it Simple!
Marketing should be simple, easy and we dare say fun. At the same time, an effective marketing, promotions, or publicity program means serious business…Continue reading
The Three C’s of Marketing
We get asked all the time – “What makes for a good marketing or branding program?”
Remember the three C’s of Marketing: (Uno, dos, tres …)Continue reading
Marketing and Sales – They are not the same thing
Even today, a lot of business professionals and executives confuse marketing and sales.
So, we chuckle a bit when we see a job announcement for “Sales and Marketing.” They are two very distinct functions. While the two roles are connected and complement each other – they are quite different.
Consider this …
Marketing makes the phone ring: Marketing uses a number of tools within its tool box to capture a potential customer’s attention – e.g. social media, PR, email marketing, Web-based digital tools – apps, and traditional marketing tools such as billboards, TV/radio advertisements, print ads, etc.
Sales answers the phone and closes the deal: Sales is transactional. Sales has direct contact with the customer, delivers the product or service into the customers hands and gets paid for it. A good salesperson will build a relationship with that customer.
While marketing and sales complement each other, keep in mind that they are very distinct in their processes and outcomes.
If you have a question or opinion on this topic, let us know, we would love to hear from you.