Our technology world is rapidly changing – some say for the better, some say for the worse.

Today it’s TikTok© and WeChat©, tomorrow these will be replaced by a newer and shinier object which will keep us distracted and occupied. Some lament, to waste more of our time.

So, how do we keep up with all this new technology and more importantly leverage its ability to reach our customers and engage them?

For marketers and clients alike, it is certainly a challenge in today’s business environment.

To use a simple but true marketing principle: Go where your customers are. This can be applied to just about any business. Find out which “sandbox” your clients play and that is where you go to communicate, market, and yes find new business prospects.

Sometimes the tried and true marketing tools will help a client’s business more than jumping on the newest app bandwagon. Email marketing for example has been around for quite a while and has proven itself to be an efficient and effective business and communications tool – Still!

Yes, the lowly email.

It is good to keep up and be aware of the latest software, apps, and gadgets – it demonstrates to your client that you as a marketer are engaged. Yet, it is better to show your client what really works and how it will positively impact their business.

What do you think? Please share your comments or questions with us. We want to hear from you.